Identifying the story. Finding the audience. Telling it right.
There's only one thing we love doing as much as helping brands, companies, and individuals understand their story: it's helping them tell it to the world through books and podcasts.
As a six-time New York Times (Wall Street Journal and USA Today) bestselling author and experienced podcaster, our demonstrated expertise is in identifying the story, determining the target audience, the best way to tell it, then fine tuning it to reach the identified audience.
Call us and we'll show you what we mean.
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“Your story is your most valuable asset. Let's make sure the world hears it.”
Decades at the intersection of story and strategy.
Story Identification
We listen deeply to uncover the story that is authentic, compelling, and worthy of an audience, often before you can see it yourself.
Audience Definition
Who needs to hear this? We identify the target reader or listener with the same precision a publisher or network would bring.
Format Strategy
Book, podcast, documentary, speaking series: we determine the format that best serves the story and reaches the right people.
Market Refinement
We fine-tune the narrative to reach the identified audience, maximizing impact, commercial viability, and longevity.